Thursday, June 26, 2008
EVENTS MANAGEMENT INDIVIDUAL JOURNAL 08
Introduction
I have decided to do my individual journal on the Air Supply Concert – From the Heart tour, Live in Singapore 2008, Hosted at The MAX Pavilion @ Singapore Expo on the 21st of June, 8pm.
I have always been a fan of the Air Supply band since young, and thus upon hearing that they were visiting Singapore, I jumped at the opportunity to listen to them live. I went with my classmate Kathy Lo and her friend to gain first hand experience to this event and it was phenomenal. The concert was filled with about 6500 fans and had a fairly mixed crowd of all ages from every race, which I felt turned the cavernous Singapore expo into a massive karaoke session. The presence of the younger demogprahic in the audience proves that music captures a genration of fans who were not even born when they came out in 1976. Air Supply is a soft rock duo who had a succession of hits worldwide through the late 1970s and early 1980s. It consists of British guitarist and vocalist Graham Russell and Australian lead vocalist Russell Hitchcock. (picture : left)
Background
The organiser was UnUsUaL Entertainments, a division part of UnUsUaL Group of Companies, which was incorporated in 1997. It started as a stage sound and lighting equipment rental business and has become one of the leading names in event and concert production. Its high reputation is in professional lighting, audio design and technical production has allowed the company to expand its operations widely to the industries. It has separated interdependent divisions that are self supporting and serves to acknowledge and support the increased scope of services provided. UnUsUaL entertainment caters to a diverse audience ranging from youth orientated such as Rain, Air Supply, 5566 and many more. Their UnUsUaL Group Of Companies are striving for a more prosperous business in the future and benefiting all organizations in alliance with them.
Role of events to organisation
As the Air Supply Concert 2008 is able to attract foreigners all around the world to attend to it. It also attracts quality tourists and increases the demand of being part of the concert. As Singapore is a fairly small country, tourists will be temped to extend the length of their stay, to visit more tourist attractions. The organisation also stimulates the infrastructure and business for the future. This would create positive images as well to attract residents and investors to what their organisation can do for future events/attractions. They have chosen a good location such as Expo, which has the suitable required amount of space to fit a large crowd; it will also not affect any neighbouring residential outlets as it is isolated at that location.
Identify the Stakeholders in the event
The Stakeholders in the event include Media – TV, Radio (98.7FM), and Press (Refer to newspaper clipping attached below), Contributors – Sponsors (UnUsUaL), Suppliers, Volunteers, Backstage Helpers. City communities are also part of the event such as Local people, authority and the audience. Lastly, special interest groups to this concert and Singapore Tourism Board (STB)
Identify the Target Market
The target market for this event are all Air Supply fans and supporters, the prices are ranged at $58, 78, 98, 128 dollars for those willing to pay to attend this event. When I attended it, I noticed all age groups at the event. This proves that the event was a success to cater to the interested age groups. It was also an opportunity to publicise the organisation works and attract investors and serve as a trial experience of what they could do for other attractions/events.
Critically Discuss the Marketing Strategies Employed by the Organiser:
The marketing strategies employed by the organiser are the 8Ps (Product, Place, Partnership, Promotion, Programming, People, Packing & Distribution and Price)
Product:
It is an important factor to note what potential customers need, want, and will pay for. This will then reduce chances of product orientation. The organiser’s objective provides a service of giving the audience a memorable experience and they must ensure it is a success. Every event/attraction done by them counts and quality is an essential.
Place:
This involves factors such as the location, setting, atmosphere and destination features. The physical place and how it is created is through designing and programming. The facilitating component of “place” is the distribution of event and how they are viewed from the customers. If done poorly, this will negatively affect the customer’s enjoyment. The place’s location is crucial when deciding upon; the organiser has to make sure there is enough accommodation of people coming to the concert. It has to carefully set the setting, atmosphere and features to suit the ambience and the concert. This has their reputation at stake if they should do a bad job. When I arrived there, I was pleasantly surprised to find out that the loud music could only be heard within a hundred metres. I was amazed to how a loud music concert had so little noise pollution and could sustain such a vast amount of people. My impression for their atmosphere was appalling. It was dimmed with luminous lights; this gave such a romantic theme which was a suitable theme as most of Air Supply’s songs were about love. Lastly, they had neatly arranged all the seats row by row, which was easy for us to locate our seating.
The stakeholders in the event are Media – TVs, Radio, and Press, Contributors – Sponsors, Suppliers, Volunteers, Backstage Helpers, City communities - Local people, authority and the audience and the special interest groups to this concert. Espeically their main partner, PH Sales and Marketing Pte Ltd with their promotions. The media also did a good job of reaching out with high frequency to let the public know about the concert. I noticed the large amount of suppliers needed for all equipment, and was amazed at their planning. The concert was sold almost full house but thanks to the effort of the helpers and volunteers, the crowd was kept under control and no dispute was seen. The volunteers and helpers were very helpful in showing the way to the concert and providing information. Lastly, the organisers also hired bodyguards to protect the band from the fans. It was soothing to see things running smoothly throughout the concert.
Promotions (Communications):
This refers to a full range of communication mix, including advertising, public relations, sales promotions and destination event image. It requires ongoing management and relationship building which takes time. Advertisements on TVs, Radio, and a review on the newspapers were seen and heard while promoting the event. I could see they gave appropriate information to reach out to all available target markets and thus rewarded them with a large attendance.
This is a marketing decision within the event and a way to create targeted benefits. My observations of quality and elements of style have certainly surpassed my expectations. The quality of the equipment and service satisfied the audience (including myself) and we had an enjoyable experience. The benefits reaped are the compliments and positive perceptions of Singapore Expo as well as UnUsUaL Company. Thus, creating a reputation, attracting investors, and ensuring more success to their events in future.
People:
This involves the interactions between the cast, audience, host, guests and setting which constitute a large part of the event experience. The hospitality received by the audience (including me) directly shapes the experience. I found myself smiling after being greeted by several staff and helpers. The friendly gestures of the staff that pointed us in the right direction made us feel at home and at ease. I am sure that the guests were satisfied by the organization that the hosts had planned. The bodyguards did a good job of protecting the band at all times. I witness two of the band members as they came down to walk within the crowd. The bodyguards ensured no harm came to them. Closer to the end, the audience moved up for a closer view and were standing up, the bodyguards had a barrier to protect and stopped any from rushing upstage. I was impressed at the coordination of the crew that caused this concert to be well managed.
A Large Turnout
Packaging and Distribution:
Every organisation must realise that the distribution network is important when selling tickets. Intermediaries and various types will be required. The tickets were bought at SISTIC, a famous and organised ticketing service in Singapore, therefore there was proper distribution and little or no trouble was caused when selling tickets. This is the trademark of a good organiser. The proper distribution and planning for a large event and creating good relationships as everything went smoothly.
In Singapore however, no package was seen to cater to the tourists, eg: hotel stay or other attractions to go along with this concert. This is a suggestion for agencies to consider to those Tour Groups that might be interested to extend their stay for a more enjoyable experience.
Price:
Attending the event was not free of charge, there was parking charges for admission to expo and petrol prices. However, it was a small price to pay for entertainment. The prices of the tickets were $58, 78, 98, 128 dollars which were acceptable and affordable as well to many income groups. Thus I feel the organisers charged an acceptable price and we can count on them as it gives the impression of them hosting attractive events at affordable prices in future. It was worth every penny of the crowd, including the encore that the crowd chanted and stomped their feet for. It was a sight for sore eyes to see them play one more song. (A picture of the ticket is attached below)
How would you rate the organisation of the event? Why?
I would rate the organisation of the event an A. Judging by the audience of over 6500 people, I am sure everyone would say the event was a success. It was definitely appealing to all the fans of Air Supply. Despite this view is only by a bias source (me), and I have not attended many concerts, I was impressed and the organisation has left me feeling to attend more of these types of events as it was certainly heart warming. Safety, as one of the most important factors was ensured through clear paths and steps as well as the traffic control of the crowd. The lightings, and displays simply added on the effect of a grand performance and it set off perfectly. The setup and seats of the concert were fantastically and neatly arranged with fairly-wide dividers in the middle to allow a smooth flow of traffic. The organisers had hired efficient staff as they were organised and remained at their positions all times from beginning of the show, to the ending of it. They showed the audience to their seats and willingly answered any queries such as “when is the performance starting”, “what is the duration of this concert”. The volunteers and crew even bid us goodbye and hoped to see us soon again. I was impressed as I do not receive such friendly and good quality service often. Thus, I feel the organisers have thought through every process/sequence of the event and perfected it.
4 TV Screens For A Better View To Those Seated Far Away
Discuss the potential of the event by the organiser to meet tourist demand:
The potential of the event by the organiser to meet tourist demand is limitless and inevitable. A new experience to the later generations shows promising future for this type of events. This is not the first time Air Supply has been to Singapore, they have been here a dozen times, yet the crowd continues to want for more. A solid foundation of loyalty has brought the organisers to prosper. As they continue to do their very best in organising such events, the crowd will always remember its good quality services and brand image. I would classify the Air Supply as a Hallmark event. This event has a high potential of meeting tourism demands and its large-scaled.
A larger area and ground is needed should the organisers decide they want to increase their tourism demand. Judging by the concert, I noticed the locals overpowered the foreigners by many. It needs to be a stronger desiring factor for the tourists to travel to Singapore to watch concerts/attractions that the organisers host. It requires publishing and more advertising, thorough agencies to alert the foreigners about the event. This is because the travel agencies are usually in close contact with tourists and can communicate with them easier. Singapore must also be able to ensure safety, food and accommodation. The organiser has proven that through this concert, they are able to keep things under control during the event. A good host always sees to it that everything is going smoothly. The F&B industry has an opportunity to increase their sales due to more tourists entering. It is a necessary to survive and accommodation is a something every needs. They must find comfort in their lodging, and hotels are able to achieve feedback to improve their service and quality. Organisers can set aside more attractive prizes and increase cooperation with the hotels for the tourist to stay in. After achieving and sustaining these qualities, this event would attract a niche market of tourists who are not only interested in the event, but Singapore. Organisers are aware there must be another magnet in Singapore and when they will seize every unique opportunity in Singapore they get to publicise their events, as well as coordinate with them. The event will then definitely attract more tourists to visit Singapore. Tourists that are already in Singapore when the event commenced will also extend their stay to enjoy their “holiday” more.
It is certainly a challenge to attract tourists to travel to Singapore to watch this concert. Most would be local, or at most tourists from neighbouring countries. Another alternative for boosting tourists to attend this concert would be decreasing the number and frequency of performances by Air Supply. This way, the demand is kept and more would be willing to take the effort to travel.
Suggest how the value of the event could be raised to be align with the tourism mission of Singapore:
According to the Singapore Tourism Board (STB) website, last updated on 28 May 2008,: Events & Entertainment Capital of Asia (STB, 2008). There are some ways that this concert can suit the mission of STB.
The Air Supply concert was posed on 'Uniquely Singapore' website under the 'Event Calendar' to promote this event. There lays background information of the artist, ticketing prices, ticketing, getting there and contact person/event organiser. This remarkable websites gives all information needed for the event. Therefore through these many types of advertising, the event has been exposed to a certain extent throughout Singapore. However, this event is not as popularised outside of Singapore compared to other mega events like Singapore Arts Festival in Singapore. They could publish the advertisements more in magazines, or feature short clips of the previous concerts and offer promotions in ‘Uniquely Singapore’ to draw attention to the event and attract larger sales. Therefore this event needs as much community and country support they can get, local audience are the first to make a move to popularising the event. I have noticed at Air Supply concert, that they were mainly locals and it was heart warming to see so many fans. All events need to be sustainable to achieve the mission statement. The more popularity and events such as live bands and celebrities coming to visit Singapore would certainly bring more visitors. In relation, tourists have the opportunity to discover Singapore’s uniqueness of food, attractions, and adapt to our multi-racial society. This would then fulfil STB’s objective of making tourism a key driver of economic growth for Singapore.
Wonderful display of lights
The concert needs to raise the value of image enhancement in order to meet the tourism mission of Singapore. Through positive and attention-grabbing advertisements, images can be turned to a source of motivation. As Capital of Asia, Singapore would also need to have a good and positive image in people’s minds.
Lastly, processes such as better media management to promote the event whereby could bring them a step closer to the theme of STB. The organisers need to search for something unique, such as the F1 race, the first and only night race in Singapore, that cause many people from overseas to witness the special event. They should also ally with other brand images to boost their sales. This protrays an Unqiue Selling Point to make Singapore a better Event and Entertainment Capital Of Asia. All this contribute to this how the event can be closer aligned to the tourism statement.
Appendices:
Introduction I have decided to do my individual journal on the Air Supply Concert – From the Heart tour, Live in Singapore 2008, Hosted at The MAX Pavilion @ Singapore Expo on the 21st of June, 8pm.
I have always been a fan of the Air Supply band since young, and thus upon hearing that they were visiting Singapore, I jumped at the opportunity to listen to them live. I went with my classmate Kathy Lo and her friend to gain first hand experience to this event and it was phenomenal. The concert was filled with about 6500 fans and had a fairly mixed crowd of all ages from every race, which I felt turned the cavernous Singapore expo into a massive karaoke session. The presence of the younger demogprahic in the audience proves that music captures a genration of fans who were not even born when they came out in 1976. Air Supply is a soft rock duo who had a succession of hits worldwide through the late 1970s and early 1980s. It consists of British guitarist and vocalist Graham Russell and Australian lead vocalist Russell Hitchcock. (picture : left)
Background
The organiser was UnUsUaL Entertainments, a division part of UnUsUaL Group of Companies, which was incorporated in 1997. It started as a stage sound and lighting equipment rental business and has become one of the leading names in event and concert production. Its high reputation is in professional lighting, audio design and technical production has allowed the company to expand its operations widely to the industries. It has separated interdependent divisions that are self supporting and serves to acknowledge and support the increased scope of services provided. UnUsUaL entertainment caters to a diverse audience ranging from youth orientated such as Rain, Air Supply, 5566 and many more. Their UnUsUaL Group Of Companies are striving for a more prosperous business in the future and benefiting all organizations in alliance with them.
Role of events to organisation
As the Air Supply Concert 2008 is able to attract foreigners all around the world to attend to it. It also attracts quality tourists and increases the demand of being part of the concert. As Singapore is a fairly small country, tourists will be temped to extend the length of their stay, to visit more tourist attractions. The organisation also stimulates the infrastructure and business for the future. This would create positive images as well to attract residents and investors to what their organisation can do for future events/attractions. They have chosen a good location such as Expo, which has the suitable required amount of space to fit a large crowd; it will also not affect any neighbouring residential outlets as it is isolated at that location.
Identify the Stakeholders in the event
The Stakeholders in the event include Media – TV, Radio (98.7FM), and Press (Refer to newspaper clipping attached below), Contributors – Sponsors (UnUsUaL), Suppliers, Volunteers, Backstage Helpers. City communities are also part of the event such as Local people, authority and the audience. Lastly, special interest groups to this concert and Singapore Tourism Board (STB)
Identify the Target Market
The target market for this event are all Air Supply fans and supporters, the prices are ranged at $58, 78, 98, 128 dollars for those willing to pay to attend this event. When I attended it, I noticed all age groups at the event. This proves that the event was a success to cater to the interested age groups. It was also an opportunity to publicise the organisation works and attract investors and serve as a trial experience of what they could do for other attractions/events.
Critically Discuss the Marketing Strategies Employed by the Organiser:
The marketing strategies employed by the organiser are the 8Ps (Product, Place, Partnership, Promotion, Programming, People, Packing & Distribution and Price)
Product:
It is an important factor to note what potential customers need, want, and will pay for. This will then reduce chances of product orientation. The organiser’s objective provides a service of giving the audience a memorable experience and they must ensure it is a success. Every event/attraction done by them counts and quality is an essential.
Place:
This involves factors such as the location, setting, atmosphere and destination features. The physical place and how it is created is through designing and programming. The facilitating component of “place” is the distribution of event and how they are viewed from the customers. If done poorly, this will negatively affect the customer’s enjoyment. The place’s location is crucial when deciding upon; the organiser has to make sure there is enough accommodation of people coming to the concert. It has to carefully set the setting, atmosphere and features to suit the ambience and the concert. This has their reputation at stake if they should do a bad job. When I arrived there, I was pleasantly surprised to find out that the loud music could only be heard within a hundred metres. I was amazed to how a loud music concert had so little noise pollution and could sustain such a vast amount of people. My impression for their atmosphere was appalling. It was dimmed with luminous lights; this gave such a romantic theme which was a suitable theme as most of Air Supply’s songs were about love. Lastly, they had neatly arranged all the seats row by row, which was easy for us to locate our seating.
Partnership:
The stakeholders in the event are Media – TVs, Radio, and Press, Contributors – Sponsors, Suppliers, Volunteers, Backstage Helpers, City communities - Local people, authority and the audience and the special interest groups to this concert. Espeically their main partner, PH Sales and Marketing Pte Ltd with their promotions. The media also did a good job of reaching out with high frequency to let the public know about the concert. I noticed the large amount of suppliers needed for all equipment, and was amazed at their planning. The concert was sold almost full house but thanks to the effort of the helpers and volunteers, the crowd was kept under control and no dispute was seen. The volunteers and helpers were very helpful in showing the way to the concert and providing information. Lastly, the organisers also hired bodyguards to protect the band from the fans. It was soothing to see things running smoothly throughout the concert.
Promotions (Communications):
This refers to a full range of communication mix, including advertising, public relations, sales promotions and destination event image. It requires ongoing management and relationship building which takes time. Advertisements on TVs, Radio, and a review on the newspapers were seen and heard while promoting the event. I could see they gave appropriate information to reach out to all available target markets and thus rewarded them with a large attendance.
The most capturing promotion was one by PH Sales & Marketing Pte Ltd. It's promotion period was from 1st June 2008 - 5th July 2008, The results will be posted on PH Website and winners will be notified by phone. If Prizes were not claimed by 11th July 2008, it would be deemed forfeited. All the customer had to do was purchase at 6's pack of the "Whatever" or "Anything" drink, send in a recipet as proof of purchase with Name, IC, Address, Contact No, and email enclosed to PH Sales and Marketing Pte Ltd to win! There were a total of 15 pairs to be won and each pair was worth $202.It was brought to us by sponsors : ElectroVoice, Gold 90.5fm, Uniquely Singapore, Unusual Company, PH Sales and Marketing Pte Ltd. Reference and pictures from website are show below :
Programming:
This is a marketing decision within the event and a way to create targeted benefits. My observations of quality and elements of style have certainly surpassed my expectations. The quality of the equipment and service satisfied the audience (including myself) and we had an enjoyable experience. The benefits reaped are the compliments and positive perceptions of Singapore Expo as well as UnUsUaL Company. Thus, creating a reputation, attracting investors, and ensuring more success to their events in future.
People:
This involves the interactions between the cast, audience, host, guests and setting which constitute a large part of the event experience. The hospitality received by the audience (including me) directly shapes the experience. I found myself smiling after being greeted by several staff and helpers. The friendly gestures of the staff that pointed us in the right direction made us feel at home and at ease. I am sure that the guests were satisfied by the organization that the hosts had planned. The bodyguards did a good job of protecting the band at all times. I witness two of the band members as they came down to walk within the crowd. The bodyguards ensured no harm came to them. Closer to the end, the audience moved up for a closer view and were standing up, the bodyguards had a barrier to protect and stopped any from rushing upstage. I was impressed at the coordination of the crew that caused this concert to be well managed.
Packaging and Distribution:
Every organisation must realise that the distribution network is important when selling tickets. Intermediaries and various types will be required. The tickets were bought at SISTIC, a famous and organised ticketing service in Singapore, therefore there was proper distribution and little or no trouble was caused when selling tickets. This is the trademark of a good organiser. The proper distribution and planning for a large event and creating good relationships as everything went smoothly.
In Singapore however, no package was seen to cater to the tourists, eg: hotel stay or other attractions to go along with this concert. This is a suggestion for agencies to consider to those Tour Groups that might be interested to extend their stay for a more enjoyable experience.
Price:
Attending the event was not free of charge, there was parking charges for admission to expo and petrol prices. However, it was a small price to pay for entertainment. The prices of the tickets were $58, 78, 98, 128 dollars which were acceptable and affordable as well to many income groups. Thus I feel the organisers charged an acceptable price and we can count on them as it gives the impression of them hosting attractive events at affordable prices in future. It was worth every penny of the crowd, including the encore that the crowd chanted and stomped their feet for. It was a sight for sore eyes to see them play one more song. (A picture of the ticket is attached below)
How would you rate the organisation of the event? Why?
I would rate the organisation of the event an A. Judging by the audience of over 6500 people, I am sure everyone would say the event was a success. It was definitely appealing to all the fans of Air Supply. Despite this view is only by a bias source (me), and I have not attended many concerts, I was impressed and the organisation has left me feeling to attend more of these types of events as it was certainly heart warming. Safety, as one of the most important factors was ensured through clear paths and steps as well as the traffic control of the crowd. The lightings, and displays simply added on the effect of a grand performance and it set off perfectly. The setup and seats of the concert were fantastically and neatly arranged with fairly-wide dividers in the middle to allow a smooth flow of traffic. The organisers had hired efficient staff as they were organised and remained at their positions all times from beginning of the show, to the ending of it. They showed the audience to their seats and willingly answered any queries such as “when is the performance starting”, “what is the duration of this concert”. The volunteers and crew even bid us goodbye and hoped to see us soon again. I was impressed as I do not receive such friendly and good quality service often. Thus, I feel the organisers have thought through every process/sequence of the event and perfected it.
4 TV Screens For A Better View To Those Seated Far Away
Discuss the potential of the event by the organiser to meet tourist demand:
The potential of the event by the organiser to meet tourist demand is limitless and inevitable. A new experience to the later generations shows promising future for this type of events. This is not the first time Air Supply has been to Singapore, they have been here a dozen times, yet the crowd continues to want for more. A solid foundation of loyalty has brought the organisers to prosper. As they continue to do their very best in organising such events, the crowd will always remember its good quality services and brand image. I would classify the Air Supply as a Hallmark event. This event has a high potential of meeting tourism demands and its large-scaled.
A larger area and ground is needed should the organisers decide they want to increase their tourism demand. Judging by the concert, I noticed the locals overpowered the foreigners by many. It needs to be a stronger desiring factor for the tourists to travel to Singapore to watch concerts/attractions that the organisers host. It requires publishing and more advertising, thorough agencies to alert the foreigners about the event. This is because the travel agencies are usually in close contact with tourists and can communicate with them easier. Singapore must also be able to ensure safety, food and accommodation. The organiser has proven that through this concert, they are able to keep things under control during the event. A good host always sees to it that everything is going smoothly. The F&B industry has an opportunity to increase their sales due to more tourists entering. It is a necessary to survive and accommodation is a something every needs. They must find comfort in their lodging, and hotels are able to achieve feedback to improve their service and quality. Organisers can set aside more attractive prizes and increase cooperation with the hotels for the tourist to stay in. After achieving and sustaining these qualities, this event would attract a niche market of tourists who are not only interested in the event, but Singapore. Organisers are aware there must be another magnet in Singapore and when they will seize every unique opportunity in Singapore they get to publicise their events, as well as coordinate with them. The event will then definitely attract more tourists to visit Singapore. Tourists that are already in Singapore when the event commenced will also extend their stay to enjoy their “holiday” more.
It is certainly a challenge to attract tourists to travel to Singapore to watch this concert. Most would be local, or at most tourists from neighbouring countries. Another alternative for boosting tourists to attend this concert would be decreasing the number and frequency of performances by Air Supply. This way, the demand is kept and more would be willing to take the effort to travel.
Suggest how the value of the event could be raised to be align with the tourism mission of Singapore:
According to the Singapore Tourism Board (STB) website, last updated on 28 May 2008,: Events & Entertainment Capital of Asia (STB, 2008). There are some ways that this concert can suit the mission of STB.
The Air Supply concert was posed on 'Uniquely Singapore' website under the 'Event Calendar' to promote this event. There lays background information of the artist, ticketing prices, ticketing, getting there and contact person/event organiser. This remarkable websites gives all information needed for the event. Therefore through these many types of advertising, the event has been exposed to a certain extent throughout Singapore. However, this event is not as popularised outside of Singapore compared to other mega events like Singapore Arts Festival in Singapore. They could publish the advertisements more in magazines, or feature short clips of the previous concerts and offer promotions in ‘Uniquely Singapore’ to draw attention to the event and attract larger sales. Therefore this event needs as much community and country support they can get, local audience are the first to make a move to popularising the event. I have noticed at Air Supply concert, that they were mainly locals and it was heart warming to see so many fans. All events need to be sustainable to achieve the mission statement. The more popularity and events such as live bands and celebrities coming to visit Singapore would certainly bring more visitors. In relation, tourists have the opportunity to discover Singapore’s uniqueness of food, attractions, and adapt to our multi-racial society. This would then fulfil STB’s objective of making tourism a key driver of economic growth for Singapore.
Wonderful display of lights
The concert needs to raise the value of image enhancement in order to meet the tourism mission of Singapore. Through positive and attention-grabbing advertisements, images can be turned to a source of motivation. As Capital of Asia, Singapore would also need to have a good and positive image in people’s minds.
Lastly, processes such as better media management to promote the event whereby could bring them a step closer to the theme of STB. The organisers need to search for something unique, such as the F1 race, the first and only night race in Singapore, that cause many people from overseas to witness the special event. They should also ally with other brand images to boost their sales. This protrays an Unqiue Selling Point to make Singapore a better Event and Entertainment Capital Of Asia. All this contribute to this how the event can be closer aligned to the tourism statement.
Appendices:
Newspaper cutting/review of Air Supply Concert
9:44 PM
Saturday, May 3, 2008
Zorro blog has been established.
Zorro needs to blog his 2 mindmaps for Madam to see.
Make haste!
For there is little time, the hunters are coming.
Zorro needs to blog his 2 mindmaps for Madam to see.
Make haste!
For there is little time, the hunters are coming.
12:21 PM